Rich guys, all — Herod, the half-blood king of Judea enjoying extravagances still evident today; and those magi, bearing gifts of rare value. Today is epiphany, in western Christian tradition, remembered as the moment when Jesus’ importance became evident to the greater world.
Setting aside belief about Jesus’ divinity and all that for a moment simply to look at the stories themselves, which appear only in the gospel of Matthew, and setting aside the question of how many magi there were (traditionally three because Matthew tells of three gifts) and whether or not they were kings (Matthew does not identify them as such), Herod and the magi are a study in contrast.